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Departure Roulette


What would you do? To truly bring Heineken's adventurous spirit to life, we had to bring Heineken's adventurous spirit to the airport.


For two days at JFK's terminal 8 we offered busy travelers the chance of a lifetime – to drop whatever existing plans they had, and immediately board the next flight to a new, more exotic destination. then, and only then, would they find out what that destination would be. 

What started as a social campaign quickly became a successfully broadcast TV campaign and led to subsequent Departure Roulette activations. 

Role: Executive Producer

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