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Lexus
Design Disrupted
LEXUS RC-F LAUNCH / GARETH PUGH
Role: Co-Creator, Executive Producer
Sarah Jessica Parker might have summed it up best with her quote in Vogue, "This was one of those nights, " she gushed. "People will say, 'I was there'".
For the launch of the Lexus RC-F, we collaborated with designer Gareth Pugh and invited guests to experience what was dubbed an "expansive multimedia and multidiscipline extravaganza". A multimedia performance by Wayne McGregor and dancers from The Royal Ballet, a real life tornado, 30 Foot "Ascension" video installation, and interactive media arranged as ancient Stonehenge were just part of the experience for the thousands of guests.
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