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Lexus

Design Disrupted

LEXUS RC-F LAUNCH / GARETH PUGH

Role: Co-Creator, Executive Producer

Sarah Jessica Parker might have summed it up best with her quote in Vogue, "This was one of those nights, " she gushed. "People will say, 'I was there'".

 

For the launch of the Lexus RC-F, we collaborated with designer Gareth Pugh and invited guests to experience what was dubbed an "expansive multimedia and multidiscipline extravaganza". A multimedia performance by Wayne McGregor and dancers from The Royal Ballet, a real life tornado, 30 Foot "Ascension" video installation, and interactive media arranged as ancient Stonehenge were just part of the experience for the thousands of guests.  

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