Launched during the Grammy's, Aloe Blacc's interactive music video enabled viewers to switch film narratives between four distinct storylines, shifting their sound environments and points-of-view in real time to experience the song in their own unique way.

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A huge challenge with this project was creating 4 different films, each appearing to be shot in one long 4-minute take, with interweaving story-lines and choreography, and also each crafted with its own binaural audio experience.