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Design Disrupted


Created Design Disrupted, Lexus’ platform which invites guests to engage with Lexus through design, art, fashion, culture, music, and technology.


To celebrate the launch of the Lexus IS and with the theme of 'Shattering Limits' the launch event featured a 20 Minute live mixed-reality performance designed to defy convention. Holographic imagery, avant-garde dance, and 3D projection mapping envelop the audience in a stunning and magnetic immersive experience starring Coco Rocha as the heroine. 


Role: Co-creator, Executive Producer. Assembled creative and production teams, was key stakeholder for all elements of production including budget, content, post, interactive, and the live event.  Executive producer of the SundanceTV special series, 'Revealing', which documented the creative and design process of Design Disrupted. 

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